Q. I was recently laid off after a 25+-year career in one of the largest media companies. I have been looking for new career opportunities at my previous level (SVP), however, there does not seem to be much available. What’s your advice?
A. While age discrimination is illegal, we are definitely seeing many of the 50+ having challenges re-engaging in industries such as print media, marketing services where there are fundamental shifts (i.e., print to digital) taking place which have eliminated jobs permanently.
If you find yourself in this situation, this may be an opportunity for you to go back to the basics. Look at your core strengths and interests, then reposition and rebrand yourself toward a fresh career direction. For example, perhaps you are passionate about healthcare or the environment, both of which represent growing industry sectors. Or perhaps there is a non-profit or cause-related area that lights you up. This may also be the time for you to consider what new skills would help you be more relevant in the next decade of your career. Perhaps this is the time to go for your master’s degree in digital marketing at a local university?
While switching industries seems daunting, it is becoming a common practice. AARP research statistics confirm over 35% of the 50+ population will either start or join a small business as part of a “Re-Careering” phase after leaving a career in a large company. View this as an opportune time to alter your direction into an area with more growth potential and excitement than the prior category where you spent the last 25 years.
Have a question for our coach? Email lwhite@executiveconnectionsllc.com
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