Since change is the only constant these days, your career management strategy needs to be an ongoing activity, and personal branding is one vehicle to drive your success for the future.
To paraphrase Warren Buffet, “When the tide goes out, you don’t want to be left standing there without your bathing suit.” Such a visual — is it not? Do you remember what you would have done differently to be better prepared to ride the last recession wave?
This week, a high-level executive and past client approached us to request another six-month coaching relationship. When we asked about her current challenges, she responded, “I really do not have any. I just wanted to be over-prepared and start evaluating my next move.” I have great respect for her. She didn’t wait until there was a personal brand “emergency” before she hired us!