Consistent performance certainly builds brand value. Lebron James performed on the biggest global stage, proving he is the best brand in NBA basketball this season. His personal endorsements should rise by 40-50% as opposed to Martin Sorrell – Chairman of WPP – who raised his compensation by 45% without delivering any performance for shareholders.
Learn more in this June 22nd AdAge article, Will a Ring Finally Turn LeBron Into Michael Jordan of Marketing?
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