Executive Connections LLC

Connecting organizations with the future of marketing

Branding Yourself Online

Filed Under: Ask Our Coach, Branding Yourself Online, Executive Coaching, Executive Talent, Getting Hired in Digital Marketing, LinkedIn, Personal Branding, Uncategorized, Webinars

Build Endurance for Maximum Performance

When we hear the word endurance, we usually relate it to the performance, stamina and the resilience of an athlete. As leaders and emerging leaders, we suggest you “hear” the word and take the same definition, but add the elements of bravery, prevail, and persistence.

Particularly in these challenging economic times, we need to create athlete-like minds AND bodies to sustain performance in the pace of the current marketplace, to be great role models, and to create outstanding results in every area of our lives! [Read more…] about Build Endurance for Maximum Performance

Filed Under: Ask Our Coach, Branding Yourself Online, Digital Proficiency, Executive Coaching, Executive Talent, Getting Hired in Digital Marketing, Personal Branding

Are You a Digitally & Socially Proficient or Deficient CMO?

With digital marketing, social media, mobile advertising and marketing budgets growing at a compound rate of more than 20% annually, what steps are you taking as a CMO to build and develop your personal brand in an increasingly digital, social, and mobile marketing world?

Are you a Digitally & Socially Proficient or Deficient CMO?

We are seeing that a surprisingly high percentage of CMOs are not compatible with the fast-arriving digital-marketing and social/mobile world, and this may explain the short average tenure of CMOs (i.e., less than 2 years) that makes this the highest-risk C-level position.

In many instances, some CMOs lack the professional experience to integrate the digital channel and new media with traditional off-line media and marketing strategies. They often don’t have the digital/social marketing, direct marketing/CRM, and analytic/segmentation skills to lead integrated media and marketing programs, where digital/social/mobile marketing and media strategies are increasingly leading branding, broadcast and print media, direct, promotion, and PR.

So what does this mean for you as a CMO as you look ahead to the future and go from a mass marketer to a one-to-one marketer?  

Here are the top five best practices we think you need to do now!

[Read more…] about Are You a Digitally & Socially Proficient or Deficient CMO?

Filed Under: Branding Yourself Online, Personal Branding, Spotlight On

Spotlight on Craig Wood

While we were at DMA 2012, we asked Craig Wood, current Chairman of DMEF, to share his thoughts with our readers. Craig is the founder and CEO of Clarity Group, a strategic consulting firm serving the customer relationship management and data-based marketing needs of non-profit and faith-based organizations. We have been impressed with Craig’s leadership contributions to DMEF, and we thought readers would be interested in his point of view.

EC: After a 20-year career providing marketing services to industry-leading companies, what sparked you to found Clarity Group and focus on serving non-profit organizations?

CW: There were actually two motivations for this decision – one personal and one professional.

On the professional front, I had been carefully watching the nonprofit sector and observing that many wonderful organizations did not appear to utilize some of the best practices and techniques that my current for-profit, industry-leading companies were leveraging for brand success. Upon further examination, I found that many nonprofits relied heavily on stakeholders being drawn to their brand solely on the basis of their worthy causes and missions rather than as a result of leveraging industry best practices to attract, grow and retain their constituents.

[Read more…] about Spotlight on Craig Wood

Filed Under: Branding Yourself Online

Survey: Your Online Identity

At the recent Advertising Week and DMA conferences, we heard all the latest social media buzz related to corporate and product marketing. Today, you must also leverage social media for personal branding. As we are in the process of developing an exciting offering related to building and managing your personal brand online, we’d love to better understand how we can meet your needs. When you invest 10 minutes of your time to complete this online survey, you will automatically be entered into a drawing to win our Express Online Identity Makeover Package valued at $1500. This includes personalized consultation from Kirsten Vernon and Lola White, an online brand audit, an online branding roadmap, and edits to your LinkedIn profile.

Click here to take survey.

Filed Under: Branding Yourself Online, LinkedIn, Webinars

Executive Connections LLC Webinar: Branding Your LinkedIn Profile

LinkedIn is the new executive resume! And, your professional network is the most powerful extension of your personal brand. Because LinkedIn exists solely for the purpose of making professional connections, it is the social networking site that results in the most paid business opportunities.

Are you maximizing LinkedIn for your executive brand?

Can your connections grasp your niche and your unique value in a way that they can connect you with the right people and opportunities?

If not, join us for this exclusive, complimentary Webinar with Jeff Gundersen, Lola White, and our online branding expert, Kirsten Dixson.

[Read more…] about Executive Connections LLC Webinar: Branding Your LinkedIn Profile