In this issue:
- Thanks and Giving are Good for Branding
- Blog Roundup (Spotlight on Craig Wood, DMA 2012)
- Survey: Your Online Identity
- Career Announcements
In Our Opinion
Thanks and Giving are Good for Branding
by Jeff Gundersen & Lola White
The deepest principle in human nature is the craving to be appreciated. —William James
With the Thanksgiving holiday this week, we would like to express our personal “thank you” to all of EC’s connections—clients, friends, our business colleagues, and emerging members of our personal and professional network. We’ve been honored to reinvigorate and clarify career and personal brand directions for those we’ve touched this year, most especially with those who have experienced the power of our new Personal Branding Retreat Center.
Each year, we take our own offsite retreat to reflect on this year in business and to plan for the upcoming one. An important part of our mission is to “be the brand you want others to see.” For us, this also includes the focused charitable work we do and being a business growth catalyst to those personal brands we believe will have a great positive influence on others.
At this time of year, we encourage you to reflect on for what you are thankful and for what you can continue to give. Here is some food for thought:
1. Thanks
- For whom are you thankful?
- What has transpired over this year that makes you feel grateful?
- Have you acknowledged yourself for your own professional accomplishments?
- Have you sincerely acknowledged others who have supported your personal brand and career building efforts? If not yet, what can you do to express your gratitude now?
2. Giving
- Is there a way for you to share your core knowledge to benefit your wider target audience (think articles, blog posts, comments, answering relevant questions on LinkedIn, media interviews, speaking)?
- Do you regularly support a particular charity that aligns with your personal vision?
Happy Thanksgiving!
Blog Roundup
Did you catch these recent posts on our blog?
SPOTLIGHT ON CRAIG WOOD
While we were at DMA 2012, we asked Craig Wood, current Chairman of DMEF, to share his thoughts with our readers. Craig is the founder and CEO of Clarity Group, a strategic consulting firm serving the customer relationship management and data-based marketing needs of nonprofit and faith-based organizations. We have been impressed with Craig’s leadership contributions to DMEF, and we thought readers would be interested in his point of view. Read more…
TOP TAKEAWAYS FROM DMA 2012
Lola White and I were in Las Vegas last month to attend the DMEF Annual Awards Dinner and the DMA 2012 Conference, branded as “The Global Event for Real-Time Marketers.”
As an advocate of networking, service to nonprofit organizations that are relevant to your personal brand (including Board of Trustee roles like mine for DMEF, which is recruiting nominees for Board service in 2013), and ongoing professional development to keep your skills evolving, I believe annual participation in conferences is a must. The professional connections and thought leadership we derive from the digital marketing conferences we attend each year are invaluable, and this year is no exception. Here are my top three takeaways from DMA 2012. Read more…
NEW TACTICS FOR GETTING HIRED IN DIGITAL
Bethany Simpson of iMedia Connection recently interviewed Jeff Gundersen for his fresh insights into how digital marketers get hired. Watch this video.
Do you have a marketing-career related-personal branding question for “Ask our Coach?” Contact us, and we’ll answer it in an upcoming blog post.
Survey: Your Online Identity
At the recent Advertising Week and DMA conferences, we heard all the latest social media buzz related to corporate and product marketing. Today, you must also leverage social media for personal branding. As we are in the process of developing an exciting offering related to personal branding online, we’d love to better understand how to meet your needs. When you invest 10 minutes of your time to complete this online survey, you will automatically be entered into a drawing to win our Express Online Identity Makeover Package valued at $1500. This includes personalized consultation from Kirsten Vernon and Lola White, an online brand audit, an online branding roadmap, and edits to your LinkedIn profile.
Career Announcements
Senior Executive – Financial Services
Senior Executive – Strategy & Innovation Lead
Learn more.
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