In this issue:
- In Our Opinion: Life Expectancy of CMOs Is Increasing
- Spotlight On: Lia Sagerman – 2015 EC Rising Star
- Invitation: Marketing EDGE 2015 “Rising Stars” Award Dinner
- Career Opportunities:
- Social Media Strategist – NEW
- CMO, Customer & Digital Marketing – NEW
- Digital Strategist – Senior Manager – NEW
- Digital Strategist – Manager – NEW
- Social Senior Manager and Account Lead
- Manager, Social Media
- Director, Insights and Strategy
In Our Opinion by Jeff Gundersen & Lola White
Life Expectancy of CMOs Is Increasing
Jane Odell at Chief Marketer magazine just reported “Good news for the CMO: life expectancy in your job continues to climb, according to new data from Spencer Stuart, who analyzed the tenure of CMOs for the top 100 US advertised brands.”
We recall as recently as 3-4 years ago CMO tenure was less than 2 years according to Spencer Stuart. Since that time, CMO tenure has doubled and a recent report from Forrester Research projects this year average CMO tenure would reach 60 months (that’s 5 years).
One key reason according to Odell is CEOs are relying more heavily on CMOs for critical advice in the fast changing world of marketing. We agree, and would add, there is a new crop of digitally-savvy, data-driven marketers who have become the “new breed” of CMOs. With marketing tipping toward a digital- and mobile-first axis, digitally-deficient CMOs need not apply.
If you are a CMO, what’s your current and expected tenure? If you are a CEO, how well advised do you feel by your CMO on the digital marketing transformation path? If you are on a career path trajectory to a CMO role, are you learning the new data, digital, mobile, and social media marketing skills to be relevant in the new digital marketing eco-system?
As always, we welcome your comments and input.
Jeff and Lola
Spotlight On
Lia Sagerman – EC 2015 Rising Star
We would like to introduce Lia Sagerman, EC’s 2015 Rising Star. Lia is an exceptional candidate with strong leadership skills. We first spotted Lia in 2013 when she led the Tufts Women’s Varsity Field Hockey team (as Captain) to the NCAA National Championship. Next, while completing her Masters degree in Education over the next two years at Lipscomb University in Nashville, TN, Lia worked as a teacher in a highly regarded “Teach for America” program, creating innovative strategies to improve student success.
Lia is now interested to leverage her undergraduate degree (B.A., Psychology from Tufts) and begin her business career in NYC in a marketing or strategy role.
Lia has already been to NYC in March and interviewed with a number of EC clients. Her next visit will be in May 2015…and she will be available for a full-time position in NYC on August 1, 2015.
We highly recommend you meet and speak with Lia on her next visit. You will not be disappointed.
Please contact Jeff Gundersen directly, if you have any questions or would like to meet Lia Sagerman.
Invitation
Join Me At Marketing EDGE 2015 “Rising Stars” Dinner
in NYC on Tuesday, June 8, 2015
As many of you know, I am a Board Trustee of Marketing EDGE, a non-profit organization with the mission to Educate, Develop, Grow, and Employ the next generation of marketing leaders.
Marketing EDGE provides many training and employment programs for college students including Collegiate ECHO Awards, Scholarships, Student Career Forums, One Week Immersion programs (I-MIX – Interactive Marketing Immersion Experience; I-MAX – Interactive Marketing Analytics Experience), Next Generation Leaders, Summer Internships, and Entry-level marketing positions.
Marketing EDGE also provides programs for educators in over 100+ colleges and universities nationwide including Professors’ Academy, Journal of Interactive Marketing, Research Summit, Professor’s Institute, and Collegiate ECHO Challenge.
Marketing EDGE sponsors and corporate partners include Brierley & Partners, Direct TV, Epsilon, Executive Connections LLC, Facebook, Google, Gerber Life, Guthy Renker, IBM, Javelin, KBM Group, Ogilvy & Mather, Merkle, Microsoft and Twitter, among others.
Please join 350-400 senior level digital and direct marketers for an exciting evening on June 8, 2015 when we will be honoring 6 of the best and brightest marketing “Rising Stars” under 40YO.
Career Opportunities
We have career opportunities at a variety of companies including a Global HR Professional Services firm, a Global Financial Services firm and a Global Digital Consulting firm. Please take a moment to click on a link and see the complete position description:
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