In this issue:
- In Our Opinion: ‘Mad Men’ to Data Geniuses
- Invitation REMINDER:
- 2015 Rising Stars Awards Dinner – Tue, June 9, 2015
- Announcements:
- Monika Wilczak Joins Accenture Interactive as MD, Customer Advanced Analytics
- NOW 2015 Women of Power & Influence Awards Dinner — June 11, 2015
- Articles:
- #MktgFemme – Direct Marketing News’ 2015 Marketing Hall of Femme Awards
- Career Opportunities:
- Marketing Leader, Private Exchange – NEW
- Marketing Leader, Northeast – NEW
- Social Media Strategist
- Digital Strategist – Senior Manager
- Digital Strategist – Manager
- Social Senior Manager and Account Lead
- Manager, Social Media
- Director, Insights and Strategy
In Our Opinion by Jeff Gundersen & Lola White
‘Mad Men’ to Data Geniuses
Kudos to AdAge Editor Simon Dumenco and his team in compiling the 2015 Agency Issue (published May 4, 2015). AdAge highlights several trends which underscore while ‘Mad Men’ the TV series is ending this year, there will be plenty of ‘Mad Men’ continuing to dominate the global marketing, media and entertainment sectors for decades to come. Except ‘Mad Men’ are starting to look much different today than the ‘Mad Men’ from the 60’s and 70’s.
With IBM Experience, Deloitte Digital, and Accenture Interactive moving into the list of Top 10 global agencies (and Top 3 global digital agencies), and digital capturing nearly 40% of total advertising spending and rapidly heading to 50%+, it is becoming clear the future of marketing is shifting (as Dumenco and AdAge projects) from Art & Copy ‘Mad Men’ of the past to “Data Geniuses and Technologists” of the future driving targeted digital, mobile and social brand engagements with consumers which are apparent in the revolutionary marketing innovations we are experiencing on a daily basis.
Where and when will the next Uber, AirBnB, or Jet.com appear? Almost every sector is rapidly shifting toward a greater digital focus to assure their business is not rapidly encroached by a new unforeseen digital competitor.
It’s great to see the marketing industry leading U.S. economic growth. In 2014, U.S. agency revenues grew 5.4% to a record $43.6B. Ad-agency employment is climbing, and agency stocks scored all-time highs. It’s indeed a good time to be in the agency business…especially if you’re connected to digital.
One final thought…some ‘Mad Men’ from the 60’s and 70’s who were really revolutionary and predicted the future of marketing…were the pioneers in direct marketing…leaders including Lester Wunderman, Stan Rapp, and others who predicted “mass marketing” was wasteful and would give way to “one-to-one” marketing (or direct marketing). Those who have been around the direct marketing sector for 3-4 decades know digital marketing is “direct marketing on steroids”…so thanks to Lester, Stan and the other direct marketing pioneers who paved the way for the data geniuses and technologists of the future.
As always, we welcome your input and comments.
Jeff and Lola
Announcements
Monika Wilczak Joins Accenture Interactive as Managing Director, Customer Advanced Analytics
We are pleased to announce Monika Wilczak has joined our client, Accenture Digital, as Managing Director, Customer Advanced Analytics.
Prior to Accenture, Monika was Global Head of Customer & Market Intelligence at Bloomberg LP, and earlier, Monika was Head of Decision Management, Commercial & Small Business Banking at Citibank.
In this new marketing era of targeted, relevant two-way communications with customers and prospects, Monika is an analytics executive leader with a proven ability to identify business growth opportunities and translate them into new revenue streams using customer insights. Monika’s expertise includes B2C, B2B, and vertical sectors including media, technology, financial services, and consumer goods/services.
At Accenture Digital, Monika will have both U.S. new business development responsibilities as well as leadership of clients/teams delivering cutting-edge Analytics strategies and program results.
Monika holds M.S. and Ph.D. degrees in Statistics & Operations Research with Honors (from Stern School – NYU).
Executive Connections LLC initiated this executive placement as part of an ongoing senior-level talent acquisition relationship with Accenture Interactive.
We wish Monika well in this exciting new career opportunity!
Upcoming NOW 2015 Women of Power & Influence Awards
Please join me at the NOW 2015 Women of Power & Influence Awards Dinner on Thursday, June 11, 2015 from 6:30 pm to 9:30 pm at Three Sixty in New York City.
Invitation REMINDER
Join Me At Marketing EDGE 2015 “Rising Stars” Dinner
in NYC on Tuesday, June 9, 2015
Register now and start planning how you’ll take advantage of the networking opportunities at the Rising Stars Awards Dinner – with this year’s Rising Stars and the 400+ industry leaders expected to attend.
Marketing EDGE provides many training and employment programs for college students including Collegiate ECHO Awards, Scholarships, Student Career Forums, One Week Immersion programs (I-MIX – Interactive Marketing Immersion Experience; I-MAX – Interactive Marketing Analytics Experience), Next Generation Leaders, Summer Internships, and Entry-level marketing positions.
Marketing EDGE also provides programs for educators in over 100+ colleges and universities nationwide including Professors’ Academy, Journal of Interactive Marketing, Research Summit, Professor’s Institute, and Collegiate ECHO Challenge.
Marketing EDGE sponsors and corporate partners include Brierley & Partners, Direct TV, Epsilon, Executive Connections LLC, Facebook, Google, Gerber Life, Guthy Renker, IBM, Javelin, KBM Group, Ogilvy & Mather, Merkle, Microsoft and Twitter, among others.
2015 RISING STARS HONOREES —Louis Cohen, Citi Cards | Andrea Steele, Unilever | Lisa Radding, Ethnic Technologies | Amina Dilawari, St. Jude Children’s Hospital | Jessica Hawthorne-Castro, Hawthorne Direct
Article
#MktgFemme – Direct Marketing News’ 2015 Marketing Hall of Fame
By Laura Gigliotti – April 27, 2015
“18 chief marketers who put the ‘excel’ in excellent”
“An elite group of women who are driving marketing today”
“Exceptional leading ladies who have risen to the apex of their profession”
So were the accolades floating around the Grand Hyatt in New York City last Friday during Direct Marketing News’ 2015 Marketing Hall of Femme Awards.
In its third iteration, the annual Award ceremony recognizes the achievements of the most accomplished and influential women in marketing. Over 80 nominees were submitted during the call-for-nominations period, 18 of which were selected for induction. Selection criteria included leadership style, approach to marketing, and career achievements—both past and present.
Career Opportunities
We have career opportunities at a variety of companies including a Global HR Professional Services firm, a Global Financial Services firm and a Global Digital Consulting firm. Please take a moment to click on a link and see the complete position description:
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