In this issue:
- What’s On Your Christmas List?
- Career Management
- Career Opportunities:
- Director, Advanced Analytics – Influent 50, an AARP company
- VP, Marketing – B2B Financial Services / Collections
- Sr. Mgr., Digital Strategy
- Marketing Leader – Northeast Region – FILLED
- Director, Analytics & Insights Strategy – FILLED
What’s On Your Christmas List?
What’s on your Christmas talent list? This is a question we have been asking all of our clients as the Christmas season approaches. Without exception, digital strategy, data analytics, and mobile/social media talent are at the top of our client’s Christmas lists.
With digital advertising (including mobile) forecasted (by PWC) to surpass broadcast media by 2018, VPs of Digital Strategy & Customer Experience are the top position on most client’s list. Over 25% of Fortune 100 firms have added a Chief Digital Officer (“CDO”) position, and CDOs and CMOs are building out global teams including multiple new VPs and Directors of Digital Strategy & Customer Experience to engage with LOB leaders to transform digital and omni-channel customer (and prospect) engagement.
Chief Analytics Officers are next on our client’s talent wish lists. With marketing moving to real-time, geo-targeting campaigns, marketers need to tailor customer engagement to deliver relevant and timely offers based upon predictive analytics and real-time behavioral targeting. Top CAOs are one of the keys to substantially increasing marketing ROI, as well as improving enterprise-wide business decision making, and accordingly, CEOs and CMOs are hiring “Analytics Geniuses” at a record pace. We recently delivered 2 CAOs in our clients Christmas stockings and we recently received 2 Santa letters requesting Directors of Analytics & Insights.
VPs of Social Media & Mobile Marketing complete the top 3 on our client’s talent wish list. As digital/mobile advertising/media moves to the majority of total marketing spending within the next 2 years, and a majority of consumers are shopping on smart phones as the new “first screen” (smart phone mobile commerce exceeded 65%+ this Black Friday), it is critical for all clients to be taking maximum advantage of social media and mobile commerce channels. Especially for smaller and mid-sized marketers, without the mega-marketing budgets of a Coke or AT&T, social media channels can be leveraged for brand building, prospect/lead generation, and m-commerce at a fraction of other marketing and media channel costs.
What’s on your company’s Christmas list? Have you requested digital, analytics, and social/mobile talent from Santa in your Christmas stocking? If not, what are you waiting for?
We wish all of our clients and friends our best wishes for a Merry Christmas and a Happy, Safe, and Prosperous New Year!
Happy holidays!
Jeff Gundersen & Lola White
Career Management – by Lola White
In last month’s November Executive Connections e-Zine, we highlighted the importance of Career Management and emphasized how building your personal brand, managing your career path and proactively preparing yourself for career transitions are critical to controlling your career future.
Repeat after me – “I Will Be In Control of my Career.”
We Know…
It’s the holiday season, you have a lot on your calendars, you have end-of-year client deliverables and we know you don’t need one more thing to do. However, we also know your career is equally important and needs to take center stage.
As Talent and Career experts, we understand the importance of on-going Career Management. Moving forward, our objective is to support you by sharing our proven formula for how to build and manage a successful career. We will be your guide as you progress through creating and maintaining your own career plan.
We Will Show You How
Below is the first of our Career Management Best Practices. Our monthly E-Zine column will continue to provide you with regular updates and career management insights so you can manage your next career move.
Proactive Career Management is Essential to Your Success
As you wrap up this year and move into 2016, stop and reflect on where your career presently is at and where you want it to be. Take the time to make career reflection an on-going priority and ask yourself, “If I had a process as outlined below and was guided through this process, would I be better prepared to take control of any and all career wins, disappointments and emergencies?”
- Understand and own what is unique about ME and discover my most important personal brand assets, skills and competencies
- Build a comprehensive Career Plan that is a match for my brand
- Communicate my Career Plan strategically across all digital, business and personal channels
- Connect powerfully with people who can help me bring my Career Plan to life
There is no “One-size Fits All” Career Path
It’s well known that today’s career challenges are more complex than ever before. There is no clear path for everyone to follow. You must powerfully create your ideal.
The “lifetime tenure” model is a thing of the past. The norm is more a winding, unpredictable progression of positions, often in distinct fields and industries. To be successful, you not only need a compass but a detailed road map to help you navigate your desired course.
What’s Next for You?
Leverage our “Best-in-Class” Career Management advice we have given thousands of successful CEO’s and C-Level leaders around the globe. Our January 2016 Career Management column will start to provide a few foundational tools, ideas, support and guidance we believe you will need to jump start your Career Management plan no matter what stage your career is in. Throughout 2016, we’ll continue to help you shape your career future.
Need Your Own Personal Career Manager or have a Career Transition or Personal Branding challenge? You can always e-mail me at lwhite@executiveconnectionsllc.com.
Career Opportunities
We have career opportunities at a variety of companies including a Global Data/Direct Marketing Services Company, a Global HR Professional Services firm, one of the largest Global Digital Agencies, a Privately-Owned Direct/Digital Agency, Travel/Hospitality and a Non-Profit Student Loan Collection.
Take a moment to click on these links (below) for the complete position description:
- Director, Advanced Analytics – Influent 50, an AARP company
- VP, Marketing – B2B Financial Services / Collections
- Sr. Mgr., Digital Strategy
- Marketing Leader – Northeast Region – FILLED
- Director, Analytics & Insights Strategy – FILLED
Learn more about our Career Opportunities…
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