In this issue:
- Technology Insurgents Lead 2016 Agency Growth by Jeff Gundersen and Lola White
- Jackson National Appoints Emilio Pardo as SVP, Chief Marketing & Communications Officer
- Career Opportunities:
- Sr. Mgr., Digital Strategy
- Head of Corporate Branding & Communications – Life Insurance/Annuities – FILLED
- Global Head – Analytics & CRM – FILLED
- VP, Marketing – Collections – FILLED
Technology Insurgents Lead 2016 Agency Growth
Led by the surging, double digit growth rates of Accenture Interactive (+57%), Deloitte Digital (+14%), IBM Experience (+12.5%), and PWC (+32%), the advertising agency sector has grown 2016 revenues by 6.5% according to AdAge’s 2016 Agency Report published May 3, 2016.
Digital advertising rose to 41.3% of total U.S. agency revenues, confirming the prior prediction by the CMO Club that digital will exceed 50% market share by 2018 or sooner. Technology consulting firms appear to be the biggest winners, as the 4 top global digital agency networks are units of technology consulting firms. However, the rising tide of digital advertising and technology insurgents appears to be raising the the entire advertising and marketing services sector, as WPP, Omnicom and Interpublic are trading at record high share price levels.
Big 5 advertising holding companies completed 100 acquisitions in 2015, led by Publicis’ acquisition of Sapient, the largest remaining independent technology consulting firm. And while the ad holding companies continue to acquire technology and digital media assets, the technology consulting firms have begun building and acquiring creative resources, as highlighted by Deloitte Digital’s recent acquisition of Heat, a full-service advertising agency in San Francisco.
Deloitte Digital CEO, Andy Main, commented on this acquisition, “Adding Heat’s extraordinary and award-winning creative capabilities is the perfect complement to our market-leading and long-established digital business. We are the single place for our clients to go to connect business strategy with creative strategy and content, customer experience, core business operations, transformational technology, and campaign execution. We combine creative chops with the powerful Deloitte platform to help our clients find their own disruptive advantage.”
We have long predicted that as technology consultancies build and acquire creative capabilities, they will be positioned to compete head to head with the Big 5 advertising holding companies for global marketing services leadership. We are seeing this happening in 2016!
If your career path is in the marketing services sector, where will your best advancement opportunities be in the next 5-10 years? The incumbent advertising holding companies or the technology insurgents?
As always, we welcome your comments and input.
Best,
Jeff Gundersen & Lola White
Jackson National Appoints Emilio Pardo as SVP, Chief Marketing & Communications Officer
We are pleased to announce Emilio Pardo has been appointed SVP, Chief Marketing and Communications Officer responsible for the strategy and direction of branding, marketing and communications across the North American Business Unit (NABU) of Prudential plc. In this role, Pardo will be responsible for developing and implementing a strategic framework to strengthen brand identification and guide innovation to deepen customer engagement with Jackson National Life Insurance Company® (Jackson®) and its subsidiaries.
Pardo will be based in Nashville TN, reporting to Barry Stowe, chairman and chief executive officer of Prudential plc’s North American Business Unit, which includes Jackson, its subsidiaries Jackson National Life Distributors LLC (JNLD) and Jackson National Asset Management, LLC® (JNAM) and its U.S. affiliates National Planning Holdings®, Inc. (NPH) and PPM America, Inc. (PPMA). Pardo will serve as a member of the Prudential plc Leadership Team, which consists of key senior managers across various business units of Prudential plc worldwide.
Pardo brings more than 20 years of marketing, communications and business leadership experience across corporations, nonprofits and government organizations. Most recently, he served for more than 10 years as the Chief Brand Officer and a member of the executive team of AARP. In this role, Pardo was responsible for strategy, management and integration of the AARP brand throughout the organization, including more than 50 offices nationwide and 70 direct reports. “Emilio’s strong track record of managing and transforming successful and prominent brands will be immensely valuable to Jackson and our affiliates,” Stowe said. “Emilio is uniquely qualified to champion financial education and investing confidence for consumers, particularly baby boomers, who are so critically under-saved for retirement. We are excited to be at the forefront of the movement to reach across the multi-generational market to empower consumers to make the best financial decisions they can, and believe Emilio will play a very important role as we work toward that goal.”
Before joining AARP in 2005, Pardo served as SVP for Discovery Communications, Inc., where he led strategic business development and partnerships for the health and fitness sectors. Prior to this position, he co-founded and served as CEO and Director of CityNet, a leading broadband network company and pioneer in building fiber optic networks in the U.S. and internationally. Earlier in his career, Pardo worked at Fleishman-Hillard, one of the nation’s largest public relations and marketing firms, where he rose to senior partner, driving the company’s global expansion and establishing its social marketing, branding and technology practices. Pardo also held the role of Press Secretary for U.S. Senator Ernest F. Hollings in Washington, D.C., responsible for all national media functions on issues relating to telecommunications, transportation, trade, space, consumer, foreign commerce, tourism and sports.
Executive Connections LLC handled this exclusive retained search assignment for Jackson National and EC will be providing Emilio Pardo our unique career transition support services to assist in his assimilation into this new career role.
Career Opportunities
We have career opportunities at a variety of companies.
Take a moment to click on these links (below) for the complete position description:
- Sr. Mgr., Digital Strategy
- Head of Corporate Branding & Communications – Life Insurance/Annuities – FILLED
- Global Head – Analytics & CRM – FILLED
- VP, Marketing – Collections- FILLED
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