Marketing EDGE is launched…to Educate, Develop, Grow & Employ the next generation of marketing leaders!
At the Direct Marketing Educational Foundation (DMEF) annual “Rising Stars” Awards Dinner Tuesday night in NYC, Terri Bartlett – DMEF President – announced the rebranding of the organization introducing a new name – Marketing EDGE (www.MktgEDGE.org), aligned with the organization’s mission to Educate, Develop, Grow & Employ the next generation of marketing leaders. This rebranding clarifies the organization’s mission and vision to all constituencies including students, corporations/employers, academics/educators and individuals.
“Rising Stars” Recognized & Celebrated
The evening was a major fundraising success with record-breaking attendance… in excess of 400 people created a “sold-out” event at Three-Sixty in a trendy downtown NYC venue. The evening celebrated 6 of the marketing industry’s “Rising Stars” (40YO and under) including JP Lind – Co-Founder SpotRight, Matt McGowan – MD, Americas – Incisive Media, Kim Postulart – Marketing Director – Democratic National Committee, Brion Roberto – Global Head – Digital Marketing & Social Media – Diageo, Slavi Samardzija – EVP, Market Intelligence – Wunderman/KBM, and John Wernz – EVP & CMO – Wealth Enhancement Group.
These next generation marketing leaders are steeped in digital marketing, marketing technology, analytics, social media, and mobile marketing skills. This underscores the importance of current and future education, training/development, internships/placements, student and educator forums being led by Marketing EDGE.
Epsilon receives Corporate Commitment Award
The evening also celebrated Epsilon as the recipient of the 2013 Corporate Commitment Award. Epsilon has been a consistent and long-term sponsor and champion of the Marketing EDGE programs.
Now Is An Ideal Time To Join MarketingEDGE.
We encourage all companies to check out the programs offered by MarketingEDGE including The Next Generation Leaders Forum, I-MIX, I-MAX, Student Career Forums, Scholarships, and Journal of Interactive Marketing.
If your company or organization has a talent management strategy to identify and acquire the next generation marketing leaders, you need to consider joining Marketing EDGE (www.MktgEDGE.org) and speaking with Terri Bartlett about getting involved in one of the organizations programs as a volunteer, speaker, sponsor or Board Trustee.
As a Marketing Edge Executive Board member, please feel free to contact me to discuss sponsorship opportunities or answer any questions you may have about the mission and scope of Marketing EDGE and how you and your company can get involved.
@JeffGundersen
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