Connecting organizations with the future of marketing
NYPAY’s Event, “An Investors Look into Payments”
Monday, May 21, 2012, 5:30-8:30 PM
Alliance Bernstein, 1345 Avenue of the Americas New York, 10105
DMEF 2012 – Rising Stars Awards Dinner (We will be there!)
Tuesday, June 5, 2012, 6-10 PM
Gotham Hall, New York
Mobile Marketing Association – MMA Forum – New York 2012
June 11-13, 2012
Lola White is honored to have been one of 11 coaches invited to contribute her knowledge of building a successful coaching practice to the new book, Inspired and Prosperous by Duanna Pang-Dokland. Duanna interviewed top coaches about how they’ve weathered economic downturns to create a thriving and fulfilling practice.
Lola’s insights include how to build reserves of time, love, and money and walk your branding talk with everything you do. Lola says:
As a successful businesswoman, wife, friend, partner, entrepreneur, philanthropist, executive coach, consultant, I had been the change that people wanted to see. It’s about attracting people who want the same kind of lifestyle and legacy they see in me. Being consistent with my brand and what I do well has led to my involvement in a multitude of projects, board positions, services, and products.
Q. I was recently laid off after a 25+-year career in one of the largest media companies. I have been looking for new career opportunities at my previous level (SVP), however, there does not seem to be much available. What’s your advice?
A. While age discrimination is illegal, we are definitely seeing many of the 50+ having challenges re-engaging in industries such as print media, marketing services where there are fundamental shifts (i.e., print to digital) taking place which have eliminated jobs permanently.
[Read more…] about Ask Our Coach: Laid off after 25-year media career
The Executive Connections LLC “Managing Your Personal Brand” 3-part series is designed to guide you to reflect on where your Personal Brand is and where it’s headed.
If you haven’t completed Part 1: Your Personal Brand “Year in Review” and Part 2: Your Personal Brand Vison, start there first.
Next, in the final step, you will create an actionable Personal Brand Plan that will support you to take your personal brand to the next level.
Download MYPB Part 3: Your Personal Brand Action Plan
Ready for additional support to help raise your personal brand game? We invite you to learn more about our about our Personal Branding offerings, including a visit to our Personal Branding Retreat Center, personal brand assessments, and more. Contact us directly for a complimentary 30-minute Personal Brand consultation with Lola White or Jeff Gundersen.
The Executive Connections LLC “Managing Your Personal Brand” 3-part series focuses on helping you reflect on, take inventory of, and create an actionable Personal Brand Plan that will support your personal brand for 2012 and beyond.
If you haven’t completed Part 1: Your Personal Brand “Year in Review,” start there first.
Next, in Part 2, you shift from assessing current and past performance to focusing on future career and personal brand direction. The central question here is: “What is the future for my personal brand that will be most inspiring, challenging and rewarding?” What you want to get to is a long-term vision (that’s consistent with your personal values) and then define 3 specific, measurable 2012 goals that are a pathway to achieving that vision.
Download MYPB Part 2: Your Personal Brand Vision
In Part 3, you’ll create more granular action plans for achieving each of these 3 specific goals.
The role of the Chief Marketing Officer (“CMO”) has always been a challenging one as evidenced by the average 24-month tenure (according to an annual survey conducted by Spencer Stuart). This tough job is getting even tougher because many CMOs are ill-prepared to lead in this ever-changing landscape.
By Jeff Gundersen, Founder & CEO
I’m frequently asked by CEOs and other C-level clients, “How do I identify and secure a Board of Directors position?”
Serving on Boards—especially the right ones—can be a credibility builder. It is also a gateway to personal development and building new, lasting relationships that feed into the fulfillment of your life purpose and are aligned with your passions. We tell our clients who are interested in pursuing a meaningful Board role, “Start with your personal brand.” Take stock of your vision, purpose, values, passions, strengths, and goals, then identify organizations that are a match with these essential parts of who you are. This will ensure a better possibility of being satisfied by your service.
[Read more…] about How to Secure the Right Board of Directors Position
by Lola White At Executive Connections LLC
We are always creating new ways to streamline the personal branding process, not only for our clients but also for ourselves. One approach we’ve found that works really well for remaining “on brand” is to create an annual theme.
Towards the end of each year, we set aside time to reflect on what we need to take our business (and our own personal brands) to the next level in the following year. We make a list of “what’s in” and “what’s out” for our personal brands in the new year. One of the new best practices that’s in for us, is a one-sentence theme that helps keeps us focused on what we want to achieve in the coming year.
2012 Annual Best Practices in Retail Financial Services Symposium
March 11-13, 2012 | Boca Raton, FL
The 2012 Annual Best Practices in Retail Financial Services Symposium (in Boca Raton in March) is focused on helping retail bankers do three things: re-invent, retool and refocus their business for the new paradigm. The Keynote Speaker is Brett King, who became the industry’s most talked about critic in 2010 with the publication of “Bank 2.0: How customer behavior and technology will change the future of financial services.”
6th Annual Mobile Banking and Commerce Summit
June 10-12, 2012 | Westin St. Francis, San Francisco, CA
I have attended this conference before and found it worthwhile.
Join 1,500 digital marketing and Internet peers at OMS 2012, the premier online marketing event taking place in San Diego, CA on Feb. 6-9.
Register with promo code NEWYEAR12 to save 12% off registration when you register on or before 1/12/12.