Please join me, Jeff Gundersen, Co-Chair, MMA Talent Task Force, in NYC on Wed, May 8 from 8:45am-9:30am at MMA-NY Forum 2013 for a COMPLIMENTARY session I am moderating:
Mobile Marketing Talent Needs – Immediate & Long-Term – Strategies for Identifying and Filling Talent & Skill Gaps in Today’s Mobile Driven Marketplace
Brand marketers attending are eligible to receive a COMPLIMENTARY registration to the entire MMA-NY Forum on May 8-10 – a $1,900 value.
Consumer mobile adoption is outpacing mobile marketing talent investment. According to the CMO Council, only 16% of the top 250 global marketers have developed a mobile marketing strategy including the definition of mobile talent/staffing needs. Most organizations are still in the early stage of proving ROI of mobile marketing investments and this is causing a lag in marketers defining/staffing and training/developing the skills needed to meet the rapidly increasing mobile marketing demands.
To address the short-term and long-term staffing and talent needs, MMA-NA is considering the creation of a Mobile Talent Task Force and we are requesting top global marketers, agencies/media partners, technology service providers, educators and mobile/digital training providers, and other interested stakeholders, attend the May 8th session to discuss and address issues related to the skills gaps and talent needs required to meet the needs of the rapidly growing mobile marketing sector.
Please email me directly at jgundersen@executiveconnectionsllc.com in the event you have questions.
Register TODAY!
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