Meet The 2014 Marketing EDGE Rising Stars

As an executive search and consulting firm positioned at the cutting-edge of marketing transformation and development, we continuously stay connected to the “next generation” marketing leaders who are changing the landscape of “best practices” in customer acquisition, engagement, retention, and loyalty/advocacy. One of our favorite events to find this talent is at the annual Marketing EDGE “Rising Stars Awards Dinner” which happened  Tuesday night  June 3rd in NYC.

Not surprisingly, this year’s best and brightest under 40YO come from backgrounds focused on new technologies, international/global markets, content strategies, social networks/business, and data analytics. We are pleased to offer a summary of the 2014 award recipients:

• Yvette Lui is Director, Global Data & Audience Partnerships at Facebook; prior to her current role, Yvette led N.A. mid-market Sales at Facebook, and earlier she spent six years at Google leading agency development and strategic partnerships for social media advertising sales. Yvette continues to mentor students at U. California Berkley where she earned her undergraduate degree.
• Dimitri Maex is President, OgilvyOne – New York; a forward-thinking innovator, he joined Ogilvy leading the global data & analytics practice. With data being so important, it’s not surprising to see a former head of analytics rise to President – NY; Dimitri’s recent book, Sexy Little Numbers, has received widespread coverage in business and trade publications. Dimitri has a global, Eastern European cultural background, which is important given the growing emphasis of global clients on Growth Markets. Dimitri also leads several of Ogilvy’s mentoring and leadership development programs.
• Guillermo Novillo is Head of Global Acquisition Marketing for Bing Ads at Microsoft; he has launched successful acquisition programs in over 30 global markets. Previously, Guillermo worked in marketing at Apple and earlier he founded a direct marketing agency and grew it to over 250 people. Guillermo has been a part-time marketing lecturer and teaching assistant at Espiritu Santo U. in Ecuador and U. Washington where he earned his MBA degree.
• Carrie Parker is VP, Content Innovation at American Express Open Forum, an award-winning social business website dedicated to small business success. Carrie has excelled in several digital marketing roles and was a finalist for Amex’s Chairman’s Award. Previously, Carrie led consulting engagements for Yankelovich (Futures Company) on consumer trends and database insights; there she led “YourBuzz” a social media mentoring tool. Carrie is a frequent guest speaker at Columbia Business School, her alma mater.
• Emily Riley is COO at Ghostery, driving the company’s marketing and database operations. Previously, she was VP, Product Marketing at Audience Science an industry-leading data management and media buying platform; earlier Emily was the most acclaimed Digital Analyst and VP, Research Director at Forrester. Emily earned her undergraduate degree at Johns Hopkins and she has been active in Marketing EDGE since her days at Forrester.
• Alex Wasserman of CEO & Co-founder of TapFwd, where he is leading the development of the next generation of mobile ad technology. Alex is bringing big data to small phones enabling next generation targeting and real-time campaign optimization for mobile marketers. Previously, Alex was VP, Product & Marketing at Rapleaf (acquired by TowerData). Alex volunteers his time at several non-profits aimed at fostering entrepreneurship. Alex has also been an active mentor at Emory U. and Kellogg School of Business at Northwestern.

This is an exceptionally talented group of “Rising Stars” and you can see the impacts of Facebook and Google, leading data analytics and digital consultancies, technology, and emerging mobile marketing companies as key aspects of the professional backgrounds of next generation leaders.

We offer each of them our congratulations on their well-earned recognition as Rising Stars and can’t wait to see where their next career choices lead them.

Ask yourself, what parts of these profiles have I incorporated into my personal brand and which aspects are learning agendas for me?