In our recent Online Identity Survey, we gained further insights into the role your online identity plays in your ability to land the right career opportunity and your challenges in building out an online presence that is a match for your personal brand.
Thanks so much to those of you who participated and to the many who remarked that our questions were “eye-opening” and “thought-provoking.”
We will spotlight the prize winning recipient of our Online Identity Package Makeover (valued at $1,500) conducted by our personal branding experts, Lola White and Kirsten Vernon, along with the results of our collaboration in an upcoming issue.
Highlighted survey results:
- 100% cite LinkedIn as the social network they use most often for professional purposes
- 93% believe their online identity plays a role in securing or finding new roles and/or clients
- 93% are not using video to communicate their brand message
- 89% are mindful of the personal brand impact of every post
- 86% feel they need to invest more time managing their online reputation
- 85% have not registered their name as a domain name
- 68% would like to raise their visibility and credibility as a subject matter expert or thought leader, but are not certain of how to publish and promote their content so their target audience will actually find it
- 65% regularly monitor their online ID in some way
- 44% feel they are not taking the opportunity to fully maximize their brand building activities (speaking, article writing, etc.) using social media
- 41% invest 30 minutes per week in managing their online brand
- 37% agree they are using the full potential of LinkedIn
Stay tuned…the top challenge in building your online brand is not knowing the best tools to utilize. We’ll have our personal branding experts address this in an upcoming blog post.
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