Director, Marketing Operations, B2B/E-Commerce
Position Summary
Seeking an experienced professional to lead the company’s marketing operations. The
Director, Marketing Operations is responsible for planning, processes, infrastructure,
performance management, and budgeting.
Location
The Dir., Marketing Operations position will be located at our client’s headquarters
office in the Boston MA area.
Key Responsibilities
This role will report to VP, Customer Engagement and will be responsible for the strategy, design, execution, and operations of lead management processes, infrastructure and systems, marketing automation solutions, and marketing performance analyses/KPIs.
• Support strong sales and marketing coordination with initiatives and processes
than ensure effective lead management, high lead quality, high data quality, and
tools and templates, all in alignment with overall marketing strategy.
• Manage all of marketing operations and systems, including lead management
processes and metrics, lead scoring, lead nurture, campaign tracking, marketing
automation systems, database health, targeting and segmentation plans, and
alignment with sales operations.
• Actively monitor, analyze and report on the health of marketing contribution to
pipeline, program ROI, customer acquisition and penetration, contact acquisition
and activity.
• Ensure availability and delivery of optimal marketing metrics, including
dashboards and reports to measure and track performance of the marketing
organization.
• Ensure marketing leadership has access to ongoing analysis for marketing
investments, pipeline impact and goal setting.
• Develop and maintain a multi-year roadmap and strategy that ensures best-in-
class marketing operations that supports and aligns with the company’s evolving
sales and marketing strategy.
• Manage the Marketing Operations’ team. Provide active management, mentoring
and career development, and promote best practices and operational excellence
across the team.
• Ensure cross-functional coordination and collaboration with supporting parts of
the business, including IT, Sales, Sales Operations, Customer Engagement,
CRM and Finance.
Qualifications
The ideal candidate possesses a balanced blend of strategic thinking, marketing
acumen, operations expertise, and leadership.
The Director of Marketing Operations will be responsible for ensuring the optimal
implementation and operation of best-in- class marketing that aligns with and supports
the company’s near-term and long-term marketing strategy. This individual has a
passion for operations, metrics and reporting, and excels in driving predictability,
scalability, and efficiency in marketing operations. This is a hands-on role and
candidates must demonstrate the ability to operate and excel at the strategic as well as
tactical levels.
The ideal candidate will have the following qualifications and experience:
• Ensure availability and delivery of optimal marketing metrics, including
dashboards and reports to measure and track performance of the marketing
organization.
• 7+ years’ experience in marketing – with at least 4 years of marketing operations
experience a focus on lead management processes, marketing systems and
analytics.
• Proven ability to define and implement strategic vision/direction for marketing
operations.
• Results-driven with demonstrated ability to analyze quantitative data to drive
improvement to program effectiveness, ROI, pipeline/funnel velocity and
conversion rates. Ability to problem solve, identify critical obstacles, and address
fundamental systemic and operational issues to accelerate results.
• Continuous improvement orientation.
• Experience developing new processes, frameworks and models and rolling them
out across the organization.
• Ability to develop and implement marketing technology plans that align with
broader business strategy and objectives.
• Deep expertise with marketing automation, marketing analytics tools and CRM
solutions.
• Exceptional team player, collaborator and influencer with proven ability to mentor
and drive change through ideas, cross-organizational relationships and action.
• Solid presentation skills, ability to create content in Power Point, Word, and
Excel. Able to articulate complex insights and interpretations in high level terms
to non-technical colleagues, clients & vendors.
• Must be a self-starter with ability to take new work assignments with little
supervision.
• Budget management and financial analysis skills.
• Experience in project management.
Education
The successful candidate will have:
• B.S./B.A. degree is Business or Marketing. M.S. or MBA degree preferred.
Compensation
As our client is seeking an outstanding individual for this important senior leadership
position, they are offering an attractive compensation package including base salary,
discretionary cash bonus, long-term incentives and personal benefits.
Contact
Executive Connections LLC is handling this retained executive search on an exclusive basis.
For additional information, please contact:
Jeff Gundersen – CEO
941-323-8300
jgundersen@executiveconnectionsllc.com