In this issue:
- In Our Opinion: Proving the ROI Business Case For Mobile Marketing/Social Media Investment
- Blog Roundup:
- Join Jeff Gundersen at MMA-NY Forum 2013 in NYC on Wed, May 8
- Become a Champion of Innovation
- Online ID Survey Update
- Career Announcements: Digital Consulting, Investment Banking & Financial Services
In Our Opinion
Proving the ROI Business Case For Mobile Marketing/Social Media Investment
by Jeff Gundersen & Lola White
It is clear as we are in the early stages of Q2, the economy is growing more rapidly than economists projected just a few months ago. CEO confidence is improving and companies are investing (in marketing and related technology investments) to build their businesses globally.
Consumer attention is increasingly being drawn to their mobile devices (smartphones, tablets, etc.), however as marketing is rapidly shifting toward greater digital/social media/mobile initiatives, most companies are still in the early stages of mobile marketing and social media strategy development. One of the biggest challenges for marketers is proving the ROI business case for mobile marketing/social media investment (including staffing and marketing technology infrastructure investments). As a result, marketers are falling behind in evolving beyond basic mobile/social marketing strategies to building the dedicated mobile marketing/social media organizations and recruiting/developing the talent (in several functional areas) required for sustained future mobile marketing/social media growth and success.
MMA (Mobile Marketing Association) is contemplating creating a Mobile Talent Task Force to further the conversation (including all constituencies – marketers, agencies, media companies, technology suppliers, educators) regarding the specific current and future mobile talent needs (and gaps) in the current marketplace and to develop future industry standards and “best practices” related to education, hiring, training, and development of the future mobile marketing talent needed for enterprises to sustain success in this new, connected mobile marketing age.
A special workshop has been scheduled on Wed., May 8th at 8:30am as part of the pre-conference program at MMA-NY 2013 Forum. Brand marketers registering for this session will be eligible for a complimentary registration to the entire MMA-NY conference (May 9-10), so we invite all interested parties to check out this program.
Contributing to the current efforts by marketers to prove the business case (ROI) for mobile marketing and social media, we have attached an interesting article from BazaarVoice on “Real ROI From Social In 5 Steps.”
According to BazaarVoice, the 5 critical steps include:
- Be social where shoppers are buying.
- Enable conversations that help consumers buy.
- Get found with fresh consumer content
- Use multiple paths to show ROI
- Measure your social mix to optimize results
Proving the business ROI case for mobile marketing and social media investments is one of the top priorities/challenges currently facing CMOS. As a follow-up we are requesting our readers provide feedback on other current articles and studies related to proving ROI from mobile marketing and social media.
Blog Roundup: Did you catch these recent posts on our blog?
BLOG: Join Jeff Gundersen at MMA-NY Forum 2013 in NYC on Wed, May 8
Please join Jeff Gundersen, Co-Chair, MMA Talent Task Force, in NYC on Wed, May 8 from 8:45am-9:30am at MMA-NY Forum 2013 for a COMPLIMENTARY session Jeff is moderating:
Mobile Marketing Talent Needs – Immediate & Long-Term – Strategies for Identifying and Filling Talent & Skill Gaps in Today’s Mobile Driven Marketplace
BLOG: Become a Champion of Innovation
Spring has brought forth a spirit of new beginnings, and as we look at what’s new and what skills we can add leverage or focus on in the next quarter, we believe the emphasis should be on how to champion innovation within your business. …Read more
Online ID Survey Update
Congrats to our lucky Personal Brand Makeover winner! Stay tuned… for announcement in weeks to come!
Career Announcements
Chief Marketing & Communications Officer – NEW – details to come
Managing Director, Alliance Sales Lead
Managing Director, Social Media Offering Lead
Managing Director, Investment Banking
Senior Executive – Financial Services
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