Global Digital Commerce Leader
Consumer Packaged Goods – NYC
Company Overview
Our client is a global CPG company serving hundreds of millions of consumers worldwide. Our client’s global brands are sold in over 200 countries and territories and trusted by consumers everywhere. Our client’s people, are committed to the quality of their products and the reputation of the Company.
Position Overview: Global Digital Commerce Leader
The Global Digital Commerce leader will establish a global strategic framework and capabilities for ongoing consumer, e-commerce and digital transformation. This position is based in New York City and reports to the Global Chief Digital Officer. The global leader will build capabilities across the organization and markets. The Digital Commerce leader will help the brands gain a competitive advantage in their GTM strategy and execution to drive e-commerce penetration and growth above market category rates, coordinating with the broader geographic, brand and channel agendas. The Global Digital Leader will champion an omni strategy, linking ways of working between digital marketing and digital commerce teams to accelerate and win online market share.
The role will support global e-commerce teams globally, crafting and supporting best practices for Digital Commerce across global e-retailers, (e.g. Walmart.com, Tesco.com etc.) pure players (e.g., Amazon, Alibaba etc.) and D2C (Colgate.com, shopColgate.com, Hills, etc.), driving innovation and consumer-centric activations.
The global digital commercial leader is responsible for helping the company build exponential growth in the digital commerce space. The leader’s role is to build capabilities and bring best practices to the organization They will act as change agents, driving new ways to engage with eRetailers, Pure Players, and in the future D2C, to accelerate growth above market rates. They will use their vast experience to bring credibility and thought leadership to partner with stakeholders within the organization. This leader will be responsible for driving thought leadership, overall e-commerce strategy and establishing the right infrastructure to support e-commerce sales and performance objectives. CPG and global experience are required.
Responsibilities
Develop acceleration plans for all markets, auditing current capabilities and developing frameworks and scorecards to progress.
Provide recommendations to senior leaders that helps build a competitive advantage for our CPG categories, driving knowledge and adoption.
Set a vision / strategy, upskill and hire talent, develop new processes and ways of working with the broader company, and establish measurable KPIs across marketing, sales, supply chain, and finance.
Advance digital agenda and best practices across the globe. Benchmark competitors to support best in class improvements.
Bring practical real world experience in e-commerce and examples of best practices to show what is possible. Be able to drive and translate technical concepts and synthesize complexity to drive business value.
Build and lead a digital learning agenda to accelerate and support the growth of e- commerce in the regions. Be sure learning agenda is aligned with the C-suite objectives.
Define & roll out e-commerce strategy (Pure Play, Omnichannel, B2B and DTC) roadmaps, with a lens on traffic, data acquisition and cost to serve.
Lead a cross-functional e-commerce team to enable content marketing, search, retail performance media, digital merchandising, customer journey analysis, insights and analytics.
Support strategic partnerships with key digital players; co-lead the development of customer joint business planning for key e-commerce customers (Amazon, Alibaba, JD, Walmart, etc.) with the regional sales teams ensuring priority with major players.
Provide thought leadership to identify trends and think outside the box on how to expand the reach and presence of consumer brands.
Advocate for continual enhancements of Digital Ecosystem (Product Development Management, Product Information Management, Digital Asset Management, Content Management, Analytics, Ratings and Reviews).
Conduct analysis on the cost to serve and P&L optimization to drive offline and on-line attribution methods to measure omni-channel impact of digital commerce.
Lead cross-functional teams, building consensus, winning buy-in from leadership and championing the development of an enterprise-wide, sustainable process for e-innovations such as smart packaging, better online experiences, content and A/B testing.
Collaborate with R&D, Marketing, Supply Chain, Data Governance and IT in developing a sustainable process to capture product information and digital assets while maintaining a single source of truth.
Partner with CIO/CTO, to identify and prioritize capability building initiatives (e.g. MarTech, Voice, AR/VR, digital innovation & partnerships).
Partner with Retailers, Distributors, e-Tailors and 3rd Party Platforms leveraging standards, on-trend consumer insights for development of best-in-class digital shelf and online discoverability and enablement of e-commerce transactions.
Performance Measures
- Company Revenue, organic growth, EBITDA
- Omni-channel Revenue, Penetration and Share Growth
- Beat Category Growth Rates and Lead with eComm Growth Partners
- On-line spending effectiveness and efficiency
- Effective Development and Organization of E-commerce teams in major regions
Reporting Relationships
This position reports directly to the Global Chief Digital Officer and will be based in our client’s NYC midtown office. The position will lead a global e-commerce Acceleration team of 6 people and will have indirect reporting relationships to e-commerce teams in each of the client’s global regions.
Qualifications and Skills
- Bachelor’s Degree in marketing or business-related field
- 10+ years global or multiple market experience required
- Experience building and leading online, multi-CPG brands
- Leadership experience in digital marketing and e-commerce
- Strong record of leadership and the ability to attract, develop and retain world class talent
- Strong influence management skills who can work with people in marketing, sales, and technology to enrich the company’s overall performance
- Strategic, analytical mindset with the ability to formulate and translate frameworks into action with measurable results
- Results driven with the ability to up-skill and stimulate sharing and new thinking across brands and divisions
- Leadership ability to manage across multiple divisions/hubs and regional teams
- Self-starter, capable of working in a fast-paced corporate environment without full guidance
- Solid communication skills, capable of raising issues at all levels: peers, team members, senior executives
- Understands website technical structure, design and aesthetics, content, navigation, information architecture and functionality
- Knowledge of online marketing best practices that result in customer /client acquisition, retention, loyalty and growth
- Deep understanding of CPG, including HBA, Petcare and consumer brands, Amazon marketplace dynamics, e-commerce for traditional brick and mortar retailers (Walmart, Target, Kroeger, etc.) as well as APAC, Alibaba properties
- Pushes the organization to constantly improve by challenging the status quo
- Proven P&L management and driving profitable, sustainable growth for an e-commerce business
- Comprehensive knowledge of the digital landscape, including web applications, site merchandising and analytics, SEO, social media, digital marketing and reporting
- Experience in reporting e-commerce KPIs such as revenue, margin inventories, traffic,conversion, AOV, LTV, etc.
- Strong executive presentation skills with Google Suite
Compensation
As our client is seeking an outstanding individual for this important global e-commerce position, they are offering an attractive compensation package including base salary, discretionary cash bonus, long-term incentives, and excellent health and welfare benefits.
Contact
Executive Connections LLC is handling this retained executive search on an exclusive basis. For additional information, please contact:
Darcy Bevelacqua – Managing Director
917-520-0261
dbevelacqua@executiveconnectionsllc.com
Jeff Gundersen – CEO
941-323-8300
jgundersen@executiveconnectionsllc.com
Chris Hendren – Managing Director
630-561-1434
chendren@executiveconnectionllc.com