Thanks and Giving Are Good Branding

“The deepest principle in human nature is the craving to be appreciated.” —William James

With the Thanksgiving holidays upon us, we would like to express our personal “thank you” to all of EC’s connections—clients, friends, our business colleagues, and emerging members of our personal and professional network. We’ve been honored to reinvigorate and clarify career and personal brand directions for those we’ve touched this year, especially with those who have experienced the power of our Personal Branding Retreat Center.

Each year, we take our own offsite retreat to reflect on our year in business and to plan for the upcoming one. An important part of our mission is to “be the brand you want others to see.” For us, this also includes the focused charitable work we do and being a business growth catalyst to those personal brands we believe will have a great positive influence on others.

At this time of year, we encourage you to reflect on what you are thankful for and what you can continue to give. Here is some food for thought:

1.  Thanks
   • For whom are you thankful?
   • What has transpired over this past year that makes you feel grateful?
   • Have you acknowledged yourself for your own professional accomplishments?
   • Have you sincerely acknowledged others who have supported your personal brand and career building efforts? If not yet, what can you do to express your gratitude now?
2.   Giving
   • Are you truly sharing the best of your talents with those in your “inner circle?”
   • Is there a way for you to share your core knowledge in a way that would also benefit your wider target audience (think articles, blog posts, comments, answering relevant questions on LinkedIn, media interviews, or speaking?)
   • Do you regularly support a particular charity that aligns with  your personal vision?

Happy Thanksgiving!

Jeff Gundersen & Lola White