We are excited to be invited to the January Gridley Conference again this year. This is an “action packed” event with lots of innovative, disruptive, and highly successful participants coming up on Tuesday, January 10, 2012 in New York. Learn more.
In this issue:
- In Our Opinion: Personal Branding Imperative: “Ramp It Up!”
- MYBP: 2011 Year In Review Process
In Our Opinion
Personal Branding Imperative: “Ramp It Up!”
In our most recent 2011 ezine issue, we wrote about the explosive growth of “All Things Digital” and the need for this critical digital core competency among marketing executives, demonstrating how and why you need to effectively use technology to manage YOUR online brand. We know you Google prospective employees, new colleagues, and business partners, so you have to know you are being Googled too!
“We believe proactive personal branding is the #1 best practice for career management in a competitive workplace.”
2012 Personal Brand Process
Now is the ideal time to start planning to reach your goals for 2012.
We know It can take you several months to go through the EC initial brand discovery phase. So we created a shorter version of our process here to help you get started at your own pace. We recommend you start now!
Take Your Own Personal Brand Inventory!
Download Part 1 of our complimentary 3-part Managing Your Personal Brand Series.
Ready for additional support to help raise your personal brand game? We invite you to learn more about our about our Personal Branding offerings, including a visit to our Personal Branding Retreat Center, personal brand assessments and more.
Time Magazine was spot on with their comment: 2010 was definitely the year of the internet entrepreneur. With a best-selling (Golden Globe award-winning) movie about his story, a net worth of $7 billion and a now rumored $50 billion valuation of Facebook, why not give Mark Zuckerberg Man of the Year?
It’s Not Just Facebook!
Linda Gridley, CEO of Gridley & Co., sounded the same message at the recent 10th Annual Marketing Services, Internet and Financial Technology Conference in NYC. “It’s not just Facebook,” Gridley said, “Add Groupon, Zynga and Twitter to name a few. When else in history have we seen a three-year old company (Groupon) not only receive a $6 billion offer to sell, but turn it down? These internet entrepreneurs are creating real value at record paces and investors are jumping in any way they can.“
The demand for top-level talent, with proven business-building competencies and the ability to lead powerfully, is high and growing steadily. While spring is typically the time of year for growth of all kinds, we expect this growth in executive hiring trend to continue until the end of 2012.
Do you have the executive talent to succeed in today’s marketplace?
In our 2011 executive search activities, we are seeing companies shifting from defense to offense and placing a premium on proven executives who can help grow and exploit market opportunities. This focus on revenue growth has translated into increase demand for sales, marketing, product development, and general management talent across several industry sectors including healthcare, technology, financial services, media, energy/utilities, consulting, and consumer products.
When it comes to Managing Your Personal Brand, as your coach, it is my job to remind you how important it is for you to be On Brand In ALL You DO!
This topic is so incredibly relevant that I really want to keep driving home this message called Personal Brand.
It is easy to forget now where you were when the economic tsunami hit because things are on the move again. I know where I was: taking inventory of my own personal brand and those of my clients and taking us all to the next level – a time well spent.
I believe we all need to remember what occurred so we can now be over-prepared and build reserves for the next big challenge. For some of you, what occurred recently was outright painful, fearful and sometimes downright pathetic because you did not have the structure in place to maintain a sense of calm through the storm.
As we crawl through this gradual economic recovery, we cannot emphasize enough the importance of personal brand repositioning and reinvention. They are now critical tools in the executive career management toolbox and will continue to be important personal strategic best practices for the future.
If we look at repositioned corporate brands such as GM and Chrysler, they have emerged from bankruptcy as smaller, restructured businesses and returned to profitability, hiring employees once again. Together with Ford (restructured outside of bankruptcy), they are leading a recovery in the important automotive sector.
EXECUTIVES, are you taking the cue?
Apple, Godiva and Google are just a few brands that I easily identify with. Why? Because when I think of them I know what the brands stand for – dependability, quality and consistency. I always know what I am going to get with those companies; there is no mystery. Even if other companies are more price-competitive, I stay loyal to these brands because I know they don’t waste my time.
Same thing applies to our own personal brands. If you have a strong personal brand presence, people will feel the same about you! And when they do, you won’t have to chase opportunities, they will naturally come to you. People will refer you easily because they trust you, because there is no mystery.
So my question to you is: are you chasing opportunities and customers or is your personal brand a magnet for great things? When it is, you’ll be able to focus more on delivery and maybe even a little more fun!
By William Arruda
It’s so easy to get your name out these days. But to what end? Just like all corporate-branding plans, your personal-branding activities need to be a part of a well-conceived strategy — one that will help you achieve your goals and increase your professional fulfillment.
As I watch people build their personal brands on the Web, I see a lot of personal-branding disasters — efforts that detract from brand value rather than increase it. Here are the personal-branding mistakes I see repeated over and over. Avoid them to build a powerful and compelling presence that increases your brand equity.
Since change is the only constant these days, your career management strategy needs to be an ongoing activity, and personal branding is one vehicle to drive your success for the future.
To paraphrase Warren Buffet, “When the tide goes out, you don’t want to be left standing there without your bathing suit.” Such a visual — is it not? Do you remember what you would have done differently to be better prepared to ride the last recession wave?
This week, a high-level executive and past client approached us to request another six-month coaching relationship. When we asked about her current challenges, she responded, “I really do not have any. I just wanted to be over-prepared and start evaluating my next move.” I have great respect for her. She didn’t wait until there was a personal brand “emergency” before she hired us!