Is your brand relevant?

Welcome to our new semi-monthly executive briefing.

As many of you know, we strive to “walk our talk” on the necessity of ongoing brand management — when it comes to delivering on the brand promise of Executive Connections and for our personal brands. With this website redesign—and the corresponding relaunch of our newsletter—it was important to consider how we will remain relevant to our clients and followers while also staying true to what makes us different and valued.

You’ll notice two main evolutions:

• We’ve focused on how we’ve been on the forefront of partnering with CEOs to build global marketing teams with today’s competencies in digital, mobile, and analytics
• Because we wanted to adapt to the content consumption demands of our senior executive audience, we’re now going to send a short executive briefing twice a month. If you haven’t subscribed yet, you can do it right here:

ANNOUNCING BRAND ACTIVATE

Along with our relaunch, we are introducing a new service, Brand Activate. Increasingly, senior marketing executives were asking us to help them translate their personal brands to their LinkedIn profiles. Typically, we’ve worked with them before, so they wanted to partner with us again to re-think the current relevance of their brands to position them for their next move. They also wanted to understand better how to leverage the current capabilities of LinkedIn. Since, we are all about making connections and have been delivering a more comprehensive version of this career branding strategy service for many years, we decided to make it even easier to access. Beyond the positive outcomes that come from having an updated and well-branded LinkedIn profile, the best part of Brand Activate is we do the work for you.

The summer is the perfect time take a step back to ensure your brand is relevant and that your connections will be in a position to link you with the right opportunities. Take a look at Brand Activate and contact Jeff Gundersen to discuss how taking advantage of this offering fits with your goals.